NZ’s Original Poncho Towel

The 2wel poncho towel was started as a family business in the Bay of Plenty in 2010 and has developed into an essential kiwi summer item.
The Tauranga-based company is a locally owned, nationally distributed, leisurewear brand.

2wear, 2dry, 2change, 2bathe

Beach life in New Zealand is year-round and with 2wel you can wrap up warm and snug, even without the sunshine! Our product is so good to be worn after your surf session, just whip off your wettie and chuck on your poncho to protect you from the chill and use it as a beach towel to dry yourself down, all while looking great!

Whether you're at The Mount’s main beach, in the wild west at Piha or Taranaki, braving the surf at chilly Saint Clair in Dunedin, out at Sumner in Christchurch or enjoying the world-famous left-hand break at Manu Bay in Raglan, we've got you covered.

We proudly support NZ’s sporting community. We know that our national sporting success stems from our grassroots passion and our products have been supporting sports clubs across the country. Club branded poncho towels are a hugely popular evolution of our offering.

Short or tall, narrow or broad our products are designed to fit everyone! From the little nippers, to the gromits, all the way up to the OG beach bums, weekend warriors and prop forwards. Our bright happy colours will ensure you stand out on any of our Kiwi hotspots and sporting hubs.

Our can-do Kiwi attitude has led 2wel into developing other lifestyle products for summer and winter all with top quality manufacturing and versatility so that they can be reused more than 100 times.

Contact us

We offer a variety of options for bulk and customised orders, send us a message with your requirements and our helpful sales team will be in touch.

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